Thriving With Web Design and Development

If you are a Web Designer or Web Developer, you most likely have asked yourself “Where is the work? How can I utilize my skills for a living?” The first answer that comes to your mind is “new businesses”. This in many cases is not accurate and you will not succeed or gain new clients with a marketing goal only targeted to new businesses. You have heard that you must find or achieve a niche when marketing a business or product right? The same rules apply.

Web Designers and Developers seem to compete for projects, so it seems only natural to find the source of business from the start and hopefully bid and win the job over “the other guy”. Other industry specialists such as Domain Investors and other Web Developers already have the projects and established capital, marketing plan, and usually a concept for their project or campaign and you better believe they need your assistance. This is not going to be the time to bid on a project and make $4,000.00 per job but instead is ideal for you to reply to their plea for help and offer “assistance” at a reasonable business to business rate.

So, where do you find other established Internet Professionals? Your first thought is probably SitePoint or some other forum or marketplace and while these are excellent establishments and offer a huge community of diverse web professionals. I feel that jumping into an existing community to solidify your brand or services from ground zero is not appealing and typically attracts the wrong attention. Realizing that exposure and conversions will not happen over night will prevent bogus attempts to get your name out. Create a task list for your promotion efforts and reserve a slot in each workday dedicated to writing helpful articles, providing scripts or designs for public use, and offering relevant insight in areas where help is needed while displaying your contact information (without over-doing it).

Remember every key stroke represents your business, you will achieve richer more targeted, quality results with a patient, proactive approach.

Ethics and Etiquette in Web Copywriting

When buyers of a product read its web copy, they often form an impression of the entire business through it. They base their opinion through the language of the web copy writing they come across.
Every coin has two sides. The internet isn’t exempt from this fact. Web development and web copy writing have gained momentum, they have become much sought after skills. There is a down side though. How much faith can you put on what you read on the web?

A web copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened. What do you do then? Misleading information presented in the web copy harms the image of the organization behind it. For in a very real sense, the web copy writing of that product represents not only the product but also its makers.

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power. The power of the written word. There can’t be a hard and fast rule to gauge ethics and so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copy writing keeping in mind etiquette reverses the declining public confidence in marketing.

If from paragraph one all you do is trying to sell your product, the web copy writing material is counterproductive to your sales purpose. Instead, when writing for the web, we must keep in mind the Internet’s informative aspect. The copy isn’t about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect.

People are turned off when they find too much of persistence and want of finesse on the other end. So, a web copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. Web development has to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

Corporates too have realized the importance of ethics and etiquette on their websites, so if you want your copy to succeed you’ll have to keep these principles in mind when writing for the web. Ethics and etiquette in web copy writing and even web development as per studies, promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

Developing a Website

Many people want to have a website. They do not have the technical expertise to put it together themselves. There is no need to panic. In a capitalistic economy where there is a need there is always someone to fill it. Web development is no different. You can hire these resources to be done or find resources to teach you how to do it yourself.

A search on the internet will find you resources. You can go more independent and hire someone to do a custom web design. They will help with the set up look and graphics on your site. They can even make some suggestions as to content. These services will cost you but may be a very good investment. If you want the best chance at making your site stand out and do what you want it to then hiring a web designer might just be the way to go. You will want to compare prices on what services they have to offer.

You can also choose to download software to use on a web hosting site and make your own design. This may not be as original but will cost less than hiring someone exclusively for your site and web development. The software that is offered is made for the non expert to use. You can even find resources to help you make a shopping cart if you want to set up a store. You can also set up blogs and forums. As noted earlier, if there is a desire for a resource then there is someone to fill that need. A lot of this software is free to download. You will want to compare prices of the hosting sites as well. They are usually relatively inexpensive.

If you want people to see your site you will need to think about website promotion. Web promotion is what gets people to your site. Using an SEO service may help you in this area. Search engines are what people use to find sites and you want to make sure your site comes up as one of the first on its list. You may pay for services to have your site listed. You can also use methods such as using keywords to get your website to be on a list from a search engine. Some hosting sites will also offer web promoting services.

When you develop your site you must be clear in your goals. Decide if you want it to be for personal satisfaction. You might just be sharing a blog about your life with your friends and family. On the other hand, you might have a goal of making money. Those are two distinct goals and you will have to decide which your focus is.