Five Crucial Components of Web Design

Professional website developers know the importance of web design and the role it plays in making a website successful. Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. 

There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.

– SEO – Getting free traffic to your site.

– Usability – Ease of navigating around the site and finding desired information quickly.

– Aesthetics – Visual appeal.

– Content – Valid, up to date, relevant information

– Graphics – Eye candy that relays relevant visual information to the visitor.

SEO

Before you ever lay down a byte of HTML code for a site you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.

The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don’t, your website success will be difficult to achieve.    

Usability

Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.

* Provide a site search tool. A visitor in a hurry can quickly find the info they desire then move on to the action they desire.

* Provide simple, intuitive and consistent site navigation.  This provides visitors the tool they need to leisurely explore their way through your site.

* Provide logical and simple to follow content. The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed. 

In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.

Aesthetics

A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page.

Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.     

Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.

Content

An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King!

Graphics

You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can’t be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site. 

The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.

Developing a Website

Many people want to have a website. They do not have the technical expertise to put it together themselves. There is no need to panic. In a capitalistic economy where there is a need there is always someone to fill it. Web development is no different. You can hire these resources to be done or find resources to teach you how to do it yourself.

A search on the internet will find you resources. You can go more independent and hire someone to do a custom web design. They will help with the set up look and graphics on your site. They can even make some suggestions as to content. These services will cost you but may be a very good investment. If you want the best chance at making your site stand out and do what you want it to then hiring a web designer might just be the way to go. You will want to compare prices on what services they have to offer.

You can also choose to download software to use on a web hosting site and make your own design. This may not be as original but will cost less than hiring someone exclusively for your site and web development. The software that is offered is made for the non expert to use. You can even find resources to help you make a shopping cart if you want to set up a store. You can also set up blogs and forums. As noted earlier, if there is a desire for a resource then there is someone to fill that need. A lot of this software is free to download. You will want to compare prices of the hosting sites as well. They are usually relatively inexpensive.

If you want people to see your site you will need to think about website promotion. Web promotion is what gets people to your site. Using an SEO service may help you in this area. Search engines are what people use to find sites and you want to make sure your site comes up as one of the first on its list. You may pay for services to have your site listed. You can also use methods such as using keywords to get your website to be on a list from a search engine. Some hosting sites will also offer web promoting services.

When you develop your site you must be clear in your goals. Decide if you want it to be for personal satisfaction. You might just be sharing a blog about your life with your friends and family. On the other hand, you might have a goal of making money. Those are two distinct goals and you will have to decide which your focus is.

Techniques To Develop Your Dull Ecommerce Website Into A Successful One

Today, if we see statistically, it is quite hard to count the total number of Ecommerce websites running online. But still, counting the successful ones is not that a big deal. In fact, it is interesting to see that how only a few, out of all the Ecommerce websites, reach to the ultimate level of success. It is very difficult to exactly gauge why a website becomes successful, while others (running on the same guidelines) fail to even sustain. Experts suggest that normally, there are a few important web development services loopholes that prevent an Ecommerce website from delivering results that it is expected to.

Develop a reliable, easy and resourceful Ecommerce site:
Unlike most other websites patterns, Ecommerce website cannot be built up in a stipulated time period. You cannot expect to generate sales by just accumulating and fashionably placing some good Ecommerce pages at your website. In fact, along with your website, you also have to work on building trust and credibility within your community. Now this can be done in a variety of ways. Start by putting badges on your website like the Best Business Bureau or so. Ask your web development services provider to put most reputable awards and recognitions of yours, in the most visible places. Also, things may largely work in your favor if you manage to earn a membership or recognition from a trusted organization. Put it on display and let others view you as a legitimate business partner.

Some important elements of your Ecommerce website:

  • Live Chat: In the game of Ecommerce business, customer care handling is a very major task. A good relationship between customers and the customer service department is an important feature. So, develop ways to let your visitors interact with you without having to cross various hurdles.
  • Easy checkout: Make sure that you develop a break-free online checkout process that takes your client smoothly through the entire process of purchasing. Do not let your visitors struggle to spot a checkout section; it should be easy to find out the way to check out with a product in the shopping cart. This is an important segment for your website and hence, you must sit and discuss it with your web development services provider to ensure its proper development and smooth functioning.
  • Call to action buttons: Check whether or not, your buttons are eventually offering “add to cart” “buy now” options. Have prominent (big and colorful) buttons for such actions so that your visitors get tempted to click on them and spot them, casually. This ensures to keep your shopping process moving along.