Choose the Right Web Specialists

A very common feature of a lot of web design agencies is that they will claim that they can do everything, from web design, to web development, search engine marketing, pay per click and even email marketing. Unless the agency is huge with lots of specialist departments, it is highly unlikely that they will be specialists in all areas.

Web design requires a creative flair and being able to use graphics packages. Good web designers usually have an artistic bent and training.

Web development on the other hand involves being trained in computer programming and knowing various languages and technologies. It involves being able to program efficiently in languages such as PHP, C# and Java as well as how to interact with databases such as SQL Server and MySQL.

There is a degree of cross over. Both designers and developers are likely to be efficient at registering a domain name and setting up hosting but it is useful to think of designers as people dealing with the “front end” – the things that look nice in your web browser – and the developers as the people who are making it all work behind the scenes.

It is common for a digital agency to have specialists in both design and development however you may find that a one man operation is unlikely to offer top quality in both.

Then there are the Search Marketing specialists which splits into Pay per Click and Search Engine Optimisation. Both of these niches require a full time job to keep up with the latest news. PPC specialists need to acquire the qualifications for the large Ad agencies and SEO specialists need to keep up with all the latest news on changes in algorithms to provide the best possible services to their clients.

It is impossible for a single person to claim to be a specialist in all fields – be wary of anyone claiming to do so. Investigate how they can provide all services. It may well be that they outsource to other agencies to provide the other services which is a great solution and gives you a single point of contact – however make sure you have the full picture before signing on the dotted line.

Web Typography For the Element of Design

When designing your site you may want to decide what font you are going to use before you start writing your content. Each different style of font will render differently depending on your operating system and your web browser. You web typography will also have a different effect on each area of your site. There are a few things to watch for when deciding which font to use. There are several different fonts are the safe typography for web development.

Sans-Serif Font and Serif Fonts

To start things off there are two general categories of fonts. There are sans-serif and serif fonts. A sans-serif is most common with Arial and Verdana on a Windows operating System and Helvetica for a Mac operating system. Sans-serif fonts have no flat spots on the text. These small flat spots have a nick name of feet. A serif font is Times New Roman and is the most popular serif font that developers use. The best way to determine if your font is serif font or a sans-serif font is to look at the bottom of the text. Serif fonts have small feet at the bottom of their text and sans-serif fonts have clean cut offs at the bottom.

Windows Fonts Linux Fonts and Mac Fonts

Each operating system has different style of fonts. Of all the popular operating systems, most of them have the same fonts. There are a lot of windows fonts that are not supported by the other operating systems. Windows Vista has added a lot of different fonts to its operating system. If you choose a font that isn’t support by the operating system, this will force the operating system to choose one. The result can crash your web design. But choosing a font that is supported by all operating systems will keep you design safe from rendering incorrectly.

Web Safe Fonts
These typography fonts have been common to all versions of Windows, Linux and Macs:

  • Andale Mono
  • Arial
  • Arial Black
  • Century Gothic
  • Comic Sans MS
  • Courier New
  • Helvetica
  • Georgia
  • Impact
  • Times New Roman
  • Trebuchet MS
  • Verdana

Finding your Web Typography

When finding your font-family you need to find a good size and weight. Font size can be very important. Make sure that you font size is readable on all operating systems and browser. Font sizes verify between operating systems. A font size of 12pt on a Windows operating system is smaller than a font size of 12pt on a Mac operating system.

Font weight is also by the font size. When choosing a bold font weight, size can change how much bold effects your font. A small font size will take a small amount of bold, where a bigger font size will give it a stronger bold. Bold is really use for focus points and important items.

Typography can be Fun!

There might be fonts on your developing computer that you might love. But it might not be the best choice to use for your site. Play around and be creative with your web typography. Just keep in mind what your users will be using different internet browsers and operating systems. If their computer can’t find your font, it will be the computer’s choice by default. This could change the whole outlook of your page. Always check your pages in different browser and operating systems. An easy way to do this is to use a website called BrowserShots. (www.browsershots.org) It will run your website throw different scenarios of internet browsers and operating system and output the results in thumbnails.

What Does Web Design Involve?

Web design is all about creating an attractive and user-friendly website. It mainly focuses on the look and feel of a certain website. Anyone who is into e-commerce or into internet business knows that a website’s interface is one of the most important tool that could draw in clients and customers.

Even before they discover what you really offer, the website would be the first thing they see. It is a make or break moment. It is either they find your site helpful and actually go on and read through the site, or it bores them to death that they leave at first glance. It doesn’t have to scream at your face. But it is a fact that poor content, usability and difficult navigation contributes to a high bounce rate. It is therefore essential to invest in high quality Web Design. Most companies outsource people to improve and develop their websites to save money and time since they’re usually project based. Some web designers include web design outsourcing in their package, but majority still focuses on graphic design. The process is not easy as it sounds. They don’t just instantly come up with something. Like any other project, it involves multiple disciplines such as corporate identity, animation, communication design, graphic design, human-computer interaction, photography, search engine optimization, typography, information structure, and interaction design. A balance of these would be a recipe for a sky rocketing conversion rate.

It is important for a web design outsourcing company to work transparently. This is to save their client’s valuable time, so they could utilize it on more important activities. A quality website cannot be created without the client’s brilliant ideas, the designer team’s creativity and imagination, and the programmer’s skills. With all the other companies offering the same service, distinction could change the rule of the game. Successful web design companies cultivate and maintain creative and innovative thinking, personal focus on specific website requirements, professional web developers, outstanding and long term support and competitive pricing. The measurements of a great web design company are these: professional attitude, excellent services, incomparable design, poetic coding and reasonable cost.

In conclusion, it is wise to just outsource any web design needs, because of the time and money you’d be able to save. There are a lot of companies that cater to those needs and offer different scopes of services. One just has to be wise enough to choose their perfect fit. A great web design when correctly implemented will result to a high impact website that could translate to high traffic and higher conversion.