SEO Is a Must for Web Designers and Developers

In the past, SEO was more of an option. Today, however, it’s no longer an option, it’s a must have! If you want your websites to be able to compete with the others that are out there, search engine optimization is crucial. How is this achieved? You have to learn the technique of SEO. Once you’ve learned it, and can implement it, search engines will pick up on the web sites you’ve designed. All companies will be requiring this, so if you haven’t learned how to use SEO yet, here’s what you need to learn.

First, knowing keywords, what they are, figuring out which are the most popular, and where to place them will be very beneficial. This new language boils down to three main words; “On page,” “Off page” and “Search Engine Friendly.”

Furthermore, you’ll need to understand and implement the following:
• Choosing effective domain names for the website
• How to properly use meta tags
• External and internal linking
• Learning how to properly optimize all your web pages and content without overloading it
• What search engine spiders are and how they extract information from websites
• Learning how to make a website flow well and how to satisfy the reader

If you don’t learn these necessary elements, your websites may never reach a reader. It’s that important. As a web designer and developer, you’re subjected to change constantly, so it’s extremely critical to keep up so you’re able to have services available for those who seek the up-to-date techniques.

Fortunately, with these innovations comes the easiness of acquiring the right information. It’s now much easier to find a class, course or tutorial online so you can learn new techniques in the comfort of your own home. Of course, it’s a good idea to research who you are taking these classes from to be sure you’re getting the best and most reliable information out there.

If you’d like to learn more about SEO or other areas of web design that you’ve yet to conquer, check out our website for the latest course offerings in web design and web development.

Eight Solid Reasons to Develop Your Own Website

The mystery of developing your own website has been removed with web building technology, but there are some who do not see the value in assuming the responsibility of personal web design. You may find it’s not remarkably different than setting up a social media page.

Here are some reasons to consider the personal development of your own site.

No one knows your vision better than you. You can explain what you have in mind to a Webmaster, but it will still be tainted with their personal vision of what you are seeking to accomplish. You might just be paying them significant cash to misunderstand.

You like to save money. The cost of personal web design may be 10% of the cost of hiring an outside firm to provide a site for you. You can probably find something better to do with the 90% you save.

You are willing to try new technology. If you don’t have a significant fear of technology you may find that developing the site can actually be a fun experience and the access to multiple tools can create a site that is more comprehensive than you ever expected.

You don’t like waiting for a Webmaster to update your site. Face it many webmasters are there for you until the site is finished then they venture off to assist new clients develop their dream. The difficulty you might experience is making future changes in a timely manner once you say the words, “It’s perfect, you did a great job.”

Radical alterations can take place quickly. If you make a decision to start a sale today you can adjust your site to reflect the immediacy of that decision. If you want to ad new content there is no waiting. You simply enter the user panel and revise as needed.

You like your site to be as current as possible. Customers like sites that are kept up to date so unless you have an in-house developer that can make those changes it might make sense to pursue options that allow you to take responsibility for how current your site is.

You hate waiting days, weeks or even months for a complete design. Some people who use this technology have a fully functional ecommerce site available within 24 hours of the first time they look at the software. Some have reported a website to their liking within 2 hours. How much money can be made in those days, weeks of months that you would have waited?

The satisfaction and pride of a job well done. There is a boost of confidence in those who personally complete the design. It can create an interest in developing secondary money making opportunities when the consumer knows they can create the platform for cash creation on their own. This provides the best sense of personal empowerment.

Web building is not the only method you can use to create a website, but it can be one that makes the most sense from a financial standpoint. It is less expensive to develop and maintain – and it is allows you to begin selling your product and service faster.

Appropriate Prices for Web Design

Perhaps, you’ve been working with WordPress long enough that you’re ready to make a move. You’ve learned the ins and outs of Flash and you’re so good at Illustrator that it’s unbelievable! Those programs are really fun once you get the hang of it, and they are essential to web development.

But, if you are looking to take the leap to becoming a professional web designer, you have to start viewing this as a business. With that comes the most important part of a business, the pricing.

There are not exact or easy answers to how much you should charge for a particular design or project, but there are some factors you can take into consideration that will help you determine a good price.

One factor is the time factor. How long does it normally take you to complete a project? More specifically, how long would it take you to complete this certain project? If you’ve never logged your time, all you can do is estimate, so it might be a good idea to make a project for yourself and detail how long it took you to do what.

As a web designer and developer, many juggle more than one project at a time, which is another factor to take into consideration. Let’s say you’ve begun a project but have to stop because you need information from the client before proceeding any further. You shoot them an email, and start working on a different project in the meantime. Then they reply and want to speak on the phone, so you’re caught up in a conversation for several minutes. Here, it is difficult to determine how much time you spent on which project, but that’s just what you have to do. Log all the time, and each time, you worked on a project. You have to keep track of them all. More or less, this will become a habit and you’ll be able to see how much time you spend normally on things.

You may be thinking, “but why bother doing that?”

Here’s why: Someone may be willing to give you $500 for a web design project. However, if you spend 70 hours on this particular project, that $500 wouldn’t cover it. You would be quite sad to find out that equaled to about 7.5 cents per hour. However, if it only took you 5 hours to complete, you’d be making $100 an hour.

To be able to correctly get the right amount of money your project is worth, you have to track your time and know how long it takes you to do the simple things as well as the difficult tasks.

There are many ways to keep up with your time from creating an excel sheet to downloading time management tools and clocks via the Internet. Whatever you choose to do, keep the date, hours worked, exclude your lunch or other breaks and keep tracking. Sometimes you may only be logging certain minutes, but at the completion of a project, add them up to see your time spent.

After you’ve done this for a project, you’ll be able to properly estimate future projects, which will help you to determine an appropriate price for your services.