4 Critical Web Design Elements For the Success of a Website

Web design is perhaps the most important aspect of a website. It has a direct effect on the appeal and popularity, and actually determines how successful the site is going to be. A site that is poorly designed will most likely be a failure, no matter how much marketing you do to promote it. Even if your site attracts visitors, it must have the appeal to make them stay. Site owners should learn as much as possible about web design, so that they can create pleasing designs that are a pleasure for the visitor and a financial success for the owner.

Basically, web design refers to the development of web pages to make up a website. Each web page should present information that is relevant to the subject of the site. In the past, web design only involved the development of the content and appearance of a site, but as the Internet has become more popular and the competition has become more intense, web developers have begun to expand into other design concepts to create a more effective formula for online success. The design concerns of a non-commercial site are varied, and are mostly dependent on the objectives of its owner. On the other hand, commercial sites have a fixed set of design concerns and issues that are paramount to having online success.

Content refers to the information (text, graphics, videos, pictures, audio, etc.) that is presented in a website. Having engaging and useful content will make your site more enjoyable and worthwhile to visit. You should make sure that your content is relevant to the subject of your site. If you’re selling car wash products, you should only provide information about car washing, car washing products and how your car wash products benefit the visitor. Going off topic from the main subject is definitely detrimental and will drive your visitors away in disgust. It is important that the information is well-written and interesting, so that it can compel your visitors to take the action you want.

Usability of a website determines how easy it is for your visitors to find information and navigate about the site. If your site has an easy-to-use interface and a convenient navigation system, your visitors will actually enjoy going through your site. Internet users do not like to spend excessive time trying to figure out how to get the information they want. Ideally, they wish to get the information they are looking for in just one or two clicks. You have to make the information on your site easily accessible with good navigation in oder to not drive away visitors.

Appearance of your website is important. The graphics and the written content on your site should complement each other, so that there will be a certain sense of consistency throughout. If your site has a consistent theme, it will look more professional and appealing to the visitors. The layout of graphics and text on a web page is somewhat of a science. There have been many studies on what works and what will cause visitors to leave. For example, there are specific areas on a web page that people naturally look within the first moments of visiting a site. If these key areas are appealing then a visitor has a much higher probability of staying. If these areas are trashy then the visitor is likely to make a quick exit.

Visibility of a website is required in order to draw adequate visitor traffic from the world wide web. In order to be successful you will have to improve or boost the visibility of your website to gain the traffic you need. This can be achieved through online marketing strategies, such as paid advertising and search engine optimization. You can actually improve your search engine visibility by using keywords and key phrases relevant to your topic in your design and content. Submitting articles to article directories and creating back links (links from other websites) to your site is another way to promote site visibility.

Having a good web design will not only bring more traffic to your site, it will also ensure visitors will stay for a longer time to explore. If the visitors feel comfortable and compelled, they may just buy something from you, use your service or perhaps recommend your site to others. You will only stand to gain if you spend more time and effort to create a well-designed site.

Techniques To Develop Your Dull Ecommerce Website Into A Successful One

Today, if we see statistically, it is quite hard to count the total number of Ecommerce websites running online. But still, counting the successful ones is not that a big deal. In fact, it is interesting to see that how only a few, out of all the Ecommerce websites, reach to the ultimate level of success. It is very difficult to exactly gauge why a website becomes successful, while others (running on the same guidelines) fail to even sustain. Experts suggest that normally, there are a few important web development services loopholes that prevent an Ecommerce website from delivering results that it is expected to.

Develop a reliable, easy and resourceful Ecommerce site:
Unlike most other websites patterns, Ecommerce website cannot be built up in a stipulated time period. You cannot expect to generate sales by just accumulating and fashionably placing some good Ecommerce pages at your website. In fact, along with your website, you also have to work on building trust and credibility within your community. Now this can be done in a variety of ways. Start by putting badges on your website like the Best Business Bureau or so. Ask your web development services provider to put most reputable awards and recognitions of yours, in the most visible places. Also, things may largely work in your favor if you manage to earn a membership or recognition from a trusted organization. Put it on display and let others view you as a legitimate business partner.

Some important elements of your Ecommerce website:

  • Live Chat: In the game of Ecommerce business, customer care handling is a very major task. A good relationship between customers and the customer service department is an important feature. So, develop ways to let your visitors interact with you without having to cross various hurdles.
  • Easy checkout: Make sure that you develop a break-free online checkout process that takes your client smoothly through the entire process of purchasing. Do not let your visitors struggle to spot a checkout section; it should be easy to find out the way to check out with a product in the shopping cart. This is an important segment for your website and hence, you must sit and discuss it with your web development services provider to ensure its proper development and smooth functioning.
  • Call to action buttons: Check whether or not, your buttons are eventually offering “add to cart” “buy now” options. Have prominent (big and colorful) buttons for such actions so that your visitors get tempted to click on them and spot them, casually. This ensures to keep your shopping process moving along.

Crafting Your Elevator Pitch for Web Design

As a web designer and web developer, elevator pitches are an extremely important tool to use in this business. An elevator pitch gives a general overview of your business and services provided to a client. It is a broad summary that can be given in about 30 seconds that explains what it is you do, as well as sparks an interest of a potential client.

When making an elevator pitch, you should have a structured and thoughtful plan. You should practice this pitch so when you need to give it, you can relay a clear and concise overview of your services to that client quickly and efficiently.

Web Design Elevator Pitch Basics:

The most important factor when creating your elevator pitch is to make it clear and simple as possible, all the while, using a small amount of words to describe your message. Typically, you can say about 150 words before you’ll lose a potential clients interest, so you have to be quick and straight to the point. Every word counts, so you should be selective with what you choose to say. If you find you’re using words that create no exceptional value to your pitch, get rid of them.

The Message:

When structuring your elevator pitch, your primary focus should be in the actual message. What are you trying to say and how can you say it the best, should be considered. You need to project a professional and intelligent image to those potential clients so using word structures that represent that will be beneficial. You also need to address, not only what you can provide, but how the client will benefit from your service. If you focus on the client more, it will provide a more powerful statement.

Sell yourself:

To showcase your talent and overall, sell your service, you should rely on your own skills. Present your web design business as unique and different. Your message, showcasing your design skill and services and why the client should pick you are very important aspects to the elevator pitch. As stated above, outlining the benefits your client will receive in a clear way is critical.

To learn more about creating elevator pitches or to get help with your web design business, please check out the business strategies provided on Learn Web Development.