Choose the Right Web Specialists

A very common feature of a lot of web design agencies is that they will claim that they can do everything, from web design, to web development, search engine marketing, pay per click and even email marketing. Unless the agency is huge with lots of specialist departments, it is highly unlikely that they will be specialists in all areas.

Web design requires a creative flair and being able to use graphics packages. Good web designers usually have an artistic bent and training.

Web development on the other hand involves being trained in computer programming and knowing various languages and technologies. It involves being able to program efficiently in languages such as PHP, C# and Java as well as how to interact with databases such as SQL Server and MySQL.

There is a degree of cross over. Both designers and developers are likely to be efficient at registering a domain name and setting up hosting but it is useful to think of designers as people dealing with the “front end” – the things that look nice in your web browser – and the developers as the people who are making it all work behind the scenes.

It is common for a digital agency to have specialists in both design and development however you may find that a one man operation is unlikely to offer top quality in both.

Then there are the Search Marketing specialists which splits into Pay per Click and Search Engine Optimisation. Both of these niches require a full time job to keep up with the latest news. PPC specialists need to acquire the qualifications for the large Ad agencies and SEO specialists need to keep up with all the latest news on changes in algorithms to provide the best possible services to their clients.

It is impossible for a single person to claim to be a specialist in all fields – be wary of anyone claiming to do so. Investigate how they can provide all services. It may well be that they outsource to other agencies to provide the other services which is a great solution and gives you a single point of contact – however make sure you have the full picture before signing on the dotted line.

Is it Safe to Outsource Your Website Development to a Developing Country?

The whole western world seems to be outsourcing everything to the developing nations but is it a good idea for Website development?

Firstly, let us look at some facts – taking India as an example.

* India has 1 billion inhabitants

* The Indian culture has a very strong work ethic

* The cost of living in India is very low compared to the developed nations

* India has very strong family ties

* India has a very good education system in the cities

In the past many Indians would leave their country in the hope of finding a better standard of living abroad. While many have succeeded, the vast majority of educated Indians have had to accept less intellectually stimulating jobs.

Outsourced Development

Improved telecommunications and technology have now given a large number of people the opportunity to stay in their home country and maintain a decent standard of living.

However, the vast number of inhabitants causes the demand for these outsourced website design and development positions to be very high – with the result that a person is likely to be more highly qualified in India for the same position than a person in the developed world.

So what does this mean to the Web Development market for IT outsourcing:

* Large number of highly skilled, motivated staff

* Much lower overheads than the developed world

* Time difference is excellent for support

However, if anyone thinks that an India web development company can simply send a form to a customer for them to complete with their website requirements and build a perfect website – they will be in a very bad surprise in all but the simplest of cases.

Web design is not like buying a microwave oven. The customer will have a very clear idea what they are trying to achieve but communicating these thoughts in black and white to someone 12000 miles away is no easy matter.

Ciudad de Panama Website Business Analysis

This is where the local IT Business Analyst is so important. Their role is three fold:

* Understand exactly what the customer requires and write it down in a manner that the Website Developer can understand

* Act as the intermediary throughout the development process, conducting regular reviews, using the Internet, at key milestones to ensure that the project is on track

* After the development is complete, the BA provide assistance to the customer in testing, migrating and implementing the new website.

We believe that website development outsourcing is a good idea as the cost savings will be large but only if the correct infrastructure is in place – otherwise you, the customer, will be severely disappointed when you get delivered a microwave oven when you thought you had ordered a grill…

What do you think?

Creative Web Design for More Success

If one wants to make more profit in one’s online business, the best way to go about it is to adopt methods that are unique and out of the box. One effective way is to come up with a creatively designed website and it is always wise to go for a professional web designer when getting the web design done. There are too many instances where Internet advertising hasn’t delivered the desired results so one must rethink the way the items are presented on websites as mostly the presentation is the reason why revenue is slow to come.

It is best to hire a creative website designer who is totally capable of making a business venture successful and this is a fact that has been universally acknowledged. Most people on the Internet like to visit websites that have an attractive but well organized design. It’s a given that if people are attracted to the site, they are most likely to spend more time on it, read up on the business and become prospective customers who will invest in the products displayed on the website.

The best way to begin is to visit other successful websites and the compare one’s own website’s design with that of those websites. By doing this, one will find out that creative web design has already become quite popular with online businesses. This exercise will also make one aware of the competition. One must always keep this in mind when designing the website. If the web design is able to attract the attention of prospective customers, it will help in increasing the revenue. But it must also be remembered that the design also needs to be simple and user-friendly.

A lot of businesses allow clients to easily shop from their websites with very few steps and this easy flow of transaction is something that every designer needs to remember. It should be the aim to ensure that a visitor to the website comes back to make a transaction. In this regard, online businesses are like any other offline venture. It is equally important to choose a good website designer and a web development company that delivers the best creative designs for the site. But before one starts working on the design, the needs and the goals of the business owner must be made clear to the designer. The design needs to provide good navigation tools for the visitors and also make sure that the site is easily searchable so that the customers can find their way through the site easily and find all the information that they require. The presentation of all the data must be clearly done so that the visitors to the sites so that all their questions regarding the products are easily answered.

If a business is already online but is not making enough money, it is possible that the website is to blame. Consulting with an experienced website designer and/or developer might solve this problem.