Appropriate Prices for Web Design

Perhaps, you’ve been working with WordPress long enough that you’re ready to make a move. You’ve learned the ins and outs of Flash and you’re so good at Illustrator that it’s unbelievable! Those programs are really fun once you get the hang of it, and they are essential to web development.

But, if you are looking to take the leap to becoming a professional web designer, you have to start viewing this as a business. With that comes the most important part of a business, the pricing.

There are not exact or easy answers to how much you should charge for a particular design or project, but there are some factors you can take into consideration that will help you determine a good price.

One factor is the time factor. How long does it normally take you to complete a project? More specifically, how long would it take you to complete this certain project? If you’ve never logged your time, all you can do is estimate, so it might be a good idea to make a project for yourself and detail how long it took you to do what.

As a web designer and developer, many juggle more than one project at a time, which is another factor to take into consideration. Let’s say you’ve begun a project but have to stop because you need information from the client before proceeding any further. You shoot them an email, and start working on a different project in the meantime. Then they reply and want to speak on the phone, so you’re caught up in a conversation for several minutes. Here, it is difficult to determine how much time you spent on which project, but that’s just what you have to do. Log all the time, and each time, you worked on a project. You have to keep track of them all. More or less, this will become a habit and you’ll be able to see how much time you spend normally on things.

You may be thinking, “but why bother doing that?”

Here’s why: Someone may be willing to give you $500 for a web design project. However, if you spend 70 hours on this particular project, that $500 wouldn’t cover it. You would be quite sad to find out that equaled to about 7.5 cents per hour. However, if it only took you 5 hours to complete, you’d be making $100 an hour.

To be able to correctly get the right amount of money your project is worth, you have to track your time and know how long it takes you to do the simple things as well as the difficult tasks.

There are many ways to keep up with your time from creating an excel sheet to downloading time management tools and clocks via the Internet. Whatever you choose to do, keep the date, hours worked, exclude your lunch or other breaks and keep tracking. Sometimes you may only be logging certain minutes, but at the completion of a project, add them up to see your time spent.

After you’ve done this for a project, you’ll be able to properly estimate future projects, which will help you to determine an appropriate price for your services.

Ethics and Etiquette in Web Copywriting

When buyers of a product read its web copy, they often form an impression of the entire business through it. They base their opinion through the language of the web copy writing they come across.
Every coin has two sides. The internet isn’t exempt from this fact. Web development and web copy writing have gained momentum, they have become much sought after skills. There is a down side though. How much faith can you put on what you read on the web?

A web copywriter may just present some facts in a believable manner but which may not be true. It’s not as if this hasn’t ever happened. What do you do then? Misleading information presented in the web copy harms the image of the organization behind it. For in a very real sense, the web copy writing of that product represents not only the product but also its makers.

This is where, old-fashioned as it may seem, ethics comes in. Being a web copywriter imposes on you a certain power. The power of the written word. There can’t be a hard and fast rule to gauge ethics and so, many a time you’ll find people shying away from buying products online, even of those deluged by marketing hype. A web copywriter has to be more informative and logical. An ethical approach to web copy writing keeping in mind etiquette reverses the declining public confidence in marketing.

If from paragraph one all you do is trying to sell your product, the web copy writing material is counterproductive to your sales purpose. Instead, when writing for the web, we must keep in mind the Internet’s informative aspect. The copy isn’t about giving a blow by blow summation of the product. You’ve got to stick to facts but also remember not to blandly launch sales pitches everywhere. Chances are that a too direct marketing approach may have the opposite effect.

People are turned off when they find too much of persistence and want of finesse on the other end. So, a web copywriter isn’t a salesman. Ethics as well as etiquette are the subtler qualities you need to reflect in your copy when writing for the web.

The moment the reader thinks you’re trying to snare him into buying something, you’re sending out negative vibes. Web development has to consider the structure of the internet and the fact that it is communication through the written word. If you have a polite style of writing and gradually introduce the product, it definitely reads better than launching headway into where to click and how much to pay.

Corporates too have realized the importance of ethics and etiquette on their websites, so if you want your copy to succeed you’ll have to keep these principles in mind when writing for the web. Ethics and etiquette in web copy writing and even web development as per studies, promotes long term business success and profit. So, such marketing content doesn’t merely rely on words but on attitude, character and manners as well!

Web Hosting – The Final Step in Website Development

You have pondered all the web development books, gone through tons of online tutorials and finally managed to create your own state of the art website. But then again you are not done yet as your website cannot be accessed over the Internet by your targeted audience. The final missing step you have to do is Web Hosting.

Web hosting refers to the process where you acquire a web space to publish your website so that it can be accessed from anywhere over the Internet. There are many web host companies out there that can host your website. Some for free and others for a small fee depending on the size of your website and as well as additional features you want to add on to your account.

Now that you know what web hosting is you might be wondering how to find a web host company. Worry not, as this is very easy. All you have to do is search “Web Hosting” on your web browser. Scan through the numerous web host companies listed and find one that best suits your need, choose a plan and pay. For more accurate and reliable advice on the web host company it is advisable to go through some review sites that reviews various web hosting companies and their services.

Always look for a reliable web host companies that offer good customer service, less downtime, with state of the art infrastructure because no one wants to have a website that is frequently down due to poor service by the web hosting company. This is because a significant downtime may cause loss of business, income or credibility from your website visitors.

When you are done creating an account with your chosen host, it is time to publish your website that you worked hard on. Make sure to update regularly, do routine maintenance and advertise or market your website in order to keep it fresh and increase website traffic. You can incorporate money making programs into your website. Some web host packages includes tools to create galleries, blogs, e-shops and other features that you can use to enhance the functionality and appearance of your website.