SEO Is a Must for Web Designers and Developers

In the past, SEO was more of an option. Today, however, it’s no longer an option, it’s a must have! If you want your websites to be able to compete with the others that are out there, search engine optimization is crucial. How is this achieved? You have to learn the technique of SEO. Once you’ve learned it, and can implement it, search engines will pick up on the web sites you’ve designed. All companies will be requiring this, so if you haven’t learned how to use SEO yet, here’s what you need to learn.

First, knowing keywords, what they are, figuring out which are the most popular, and where to place them will be very beneficial. This new language boils down to three main words; “On page,” “Off page” and “Search Engine Friendly.”

Furthermore, you’ll need to understand and implement the following:
• Choosing effective domain names for the website
• How to properly use meta tags
• External and internal linking
• Learning how to properly optimize all your web pages and content without overloading it
• What search engine spiders are and how they extract information from websites
• Learning how to make a website flow well and how to satisfy the reader

If you don’t learn these necessary elements, your websites may never reach a reader. It’s that important. As a web designer and developer, you’re subjected to change constantly, so it’s extremely critical to keep up so you’re able to have services available for those who seek the up-to-date techniques.

Fortunately, with these innovations comes the easiness of acquiring the right information. It’s now much easier to find a class, course or tutorial online so you can learn new techniques in the comfort of your own home. Of course, it’s a good idea to research who you are taking these classes from to be sure you’re getting the best and most reliable information out there.

If you’d like to learn more about SEO or other areas of web design that you’ve yet to conquer, check out our website for the latest course offerings in web design and web development.

Web Typography For the Element of Design

When designing your site you may want to decide what font you are going to use before you start writing your content. Each different style of font will render differently depending on your operating system and your web browser. You web typography will also have a different effect on each area of your site. There are a few things to watch for when deciding which font to use. There are several different fonts are the safe typography for web development.

Sans-Serif Font and Serif Fonts

To start things off there are two general categories of fonts. There are sans-serif and serif fonts. A sans-serif is most common with Arial and Verdana on a Windows operating System and Helvetica for a Mac operating system. Sans-serif fonts have no flat spots on the text. These small flat spots have a nick name of feet. A serif font is Times New Roman and is the most popular serif font that developers use. The best way to determine if your font is serif font or a sans-serif font is to look at the bottom of the text. Serif fonts have small feet at the bottom of their text and sans-serif fonts have clean cut offs at the bottom.

Windows Fonts Linux Fonts and Mac Fonts

Each operating system has different style of fonts. Of all the popular operating systems, most of them have the same fonts. There are a lot of windows fonts that are not supported by the other operating systems. Windows Vista has added a lot of different fonts to its operating system. If you choose a font that isn’t support by the operating system, this will force the operating system to choose one. The result can crash your web design. But choosing a font that is supported by all operating systems will keep you design safe from rendering incorrectly.

Web Safe Fonts
These typography fonts have been common to all versions of Windows, Linux and Macs:

  • Andale Mono
  • Arial
  • Arial Black
  • Century Gothic
  • Comic Sans MS
  • Courier New
  • Helvetica
  • Georgia
  • Impact
  • Times New Roman
  • Trebuchet MS
  • Verdana

Finding your Web Typography

When finding your font-family you need to find a good size and weight. Font size can be very important. Make sure that you font size is readable on all operating systems and browser. Font sizes verify between operating systems. A font size of 12pt on a Windows operating system is smaller than a font size of 12pt on a Mac operating system.

Font weight is also by the font size. When choosing a bold font weight, size can change how much bold effects your font. A small font size will take a small amount of bold, where a bigger font size will give it a stronger bold. Bold is really use for focus points and important items.

Typography can be Fun!

There might be fonts on your developing computer that you might love. But it might not be the best choice to use for your site. Play around and be creative with your web typography. Just keep in mind what your users will be using different internet browsers and operating systems. If their computer can’t find your font, it will be the computer’s choice by default. This could change the whole outlook of your page. Always check your pages in different browser and operating systems. An easy way to do this is to use a website called BrowserShots. (www.browsershots.org) It will run your website throw different scenarios of internet browsers and operating system and output the results in thumbnails.

Tips for Choosing a Good Web Design Company

Nowadays having a website is a necessity. Your website is responsible for projecting your business or personal image to the world. As a business it is important that your project an image of expertise, professionalism and quality products and services. Hence selecting the correct web design firm is very importance to the success of your website and business.

In the same way that a shop is set to display products or services in a professional and presentable way, your website needs to employ the same ethos. Your website creates a powerful first impression of your business and services and hence should be top-notch.

The money that you invest in your website is very importance and will lead to good returns and growth if you choose an experienced web developer. This is not to say that you should be ripped off or entrust your website in the hands of an amateur.

So how does one go about finding a good website design company? Sure searching online is one way to find candidates. However here are some tips that will assist you in finding a good web designer.

  • Speak to someone on the phone or face to face.
  • Select a company that has a good website themselves
  • Does the designer have experience in type of web development you require?
  • Does the company have a good track record? Look at their portfolio.
  • What do clients say about the web design firm or company?

Asking these questions and using these tips will help you find a good web developer that understands your needs and can deliver the goods.