Appropriate Prices for Web Design

Perhaps, you’ve been working with WordPress long enough that you’re ready to make a move. You’ve learned the ins and outs of Flash and you’re so good at Illustrator that it’s unbelievable! Those programs are really fun once you get the hang of it, and they are essential to web development.

But, if you are looking to take the leap to becoming a professional web designer, you have to start viewing this as a business. With that comes the most important part of a business, the pricing.

There are not exact or easy answers to how much you should charge for a particular design or project, but there are some factors you can take into consideration that will help you determine a good price.

One factor is the time factor. How long does it normally take you to complete a project? More specifically, how long would it take you to complete this certain project? If you’ve never logged your time, all you can do is estimate, so it might be a good idea to make a project for yourself and detail how long it took you to do what.

As a web designer and developer, many juggle more than one project at a time, which is another factor to take into consideration. Let’s say you’ve begun a project but have to stop because you need information from the client before proceeding any further. You shoot them an email, and start working on a different project in the meantime. Then they reply and want to speak on the phone, so you’re caught up in a conversation for several minutes. Here, it is difficult to determine how much time you spent on which project, but that’s just what you have to do. Log all the time, and each time, you worked on a project. You have to keep track of them all. More or less, this will become a habit and you’ll be able to see how much time you spend normally on things.

You may be thinking, “but why bother doing that?”

Here’s why: Someone may be willing to give you $500 for a web design project. However, if you spend 70 hours on this particular project, that $500 wouldn’t cover it. You would be quite sad to find out that equaled to about 7.5 cents per hour. However, if it only took you 5 hours to complete, you’d be making $100 an hour.

To be able to correctly get the right amount of money your project is worth, you have to track your time and know how long it takes you to do the simple things as well as the difficult tasks.

There are many ways to keep up with your time from creating an excel sheet to downloading time management tools and clocks via the Internet. Whatever you choose to do, keep the date, hours worked, exclude your lunch or other breaks and keep tracking. Sometimes you may only be logging certain minutes, but at the completion of a project, add them up to see your time spent.

After you’ve done this for a project, you’ll be able to properly estimate future projects, which will help you to determine an appropriate price for your services.